In September, our Downtown Rent team swapped desks for conference rooms. In just a few days, we attended two major industry events for short-term rental: Airbnb CEE ProHost Summit in Wrocław and GuestyVal 2026 in Madrid. We returned full of ideas, contacts, and new knowledge that we’re already applying in managing our owners’ apartments.
We manage over 1,000 apartments, so every market change affects us directly. Our team regularly attends industry conferences, and day-to-day discusses market indicators and product solutions with dedicated Guesty, Airbnb, and Booking.com account managers—so we’re always up to date with new developments and continually refine Downtown Apartments’ strategy.
Airbnb CEE ProHost Summit Wrocław: the market is growing
The Airbnb event in Wrocław was held on 10 September 2026, bringing together professional hosts from Central and Eastern Europe. Today, the platform has 5.5M+ hosts and 9M+ active listings, proving year-on-year supply growth—and how demanding the market is with so many competitors. To meet expectations, professional hosts must stay on top, so events like this best summarize what we know and what’s ahead. Depending on the audience, different elements build the brand’s position with guests and deliver rental-management tools.
For guests:
AI review highlights summarizes reviews and pinpoints what guests care about most: location, amenities, noise, or family-friendliness.
AI assistant for guest service operates worldwide in 50 languages.
Reserve Now, Pay Later is available globally, so guests can book without paying at reservation.
Shared travel plan and travel map make group planning easier.
Booking on behalf of someone else is useful for assistants and
Car rentals are available in Poland, the Czech Republic,
For hosts:
Personalized tips in the app show how to optimize your listing more efficiently.
Simplified portal parameter setup.
New settings to set booking conditions depending on the season.
New discount options are available through integrations with specialist PMS software, which we use as a professional operator in our day-to-day work.
The takeaway from Wrocław is simple: Airbnb is putting more focus on listing quality, reviews, and visibility. This approach has supported our market position for years—from cleaning standards to polished descriptions and
Why do we take part in industry events?
The short-term rental market is developing at a breakneck pace. Platforms regularly roll out new features, algorithm rules keep changing, and artificial intelligence plays an increasingly bigger role in everyday guest service. Our goal is to stay ahead of these changes instead of catching up later. Attending conferences brings us three clear benefits:
- Straight from the source. We learn about new features from platforms and technology partners before they become common knowledge.
- An impetus to experiment. The conversations, presentations, and analyses we take part in turn into concrete ideas—we test them and roll them into our daily work.
- A network of contacts. Personal connections speed up problem-solving, and close collaboration with technology partners directly improves service quality for our Investors and Guests.
What does this mean for apartment owners?
Entrusting us with your property means you benefit from expertise we continuously develop. Updates we learn about go to teams for marketing and pricing management and guest service, and insights from industry meetings raise our service standards. We continuously improve processes and respond to new market trends and challenges. Your apartment grows with us year after year, translating into higher rental income—and you can see it all in real time via full visibility into the whole process.
We operate in the Tricity area, Kraków, Warsaw, Poznań, Kołobrzeg, the Podhale region, and in Spain. Wondering how to best unlock your property’s potential? Book a free consultation—we’ll prepare an individual rental strategy and market analysis for you before you sign the agreement.
